Content gap analysis is the process of assessing existing content topics to determine if there are gaps or lost opportunities that can be improved. Performing content gap analysis is a smart way to find a “gap” in your content and aims at attracting more traffic, transforming more leads into customers, and adding more value to your target audience. It helps in finding new opportunities and understanding how to update older content that can significantly improve your SEO, including rankings and improving organic traffic. By identifying the gaps in your keyword strategy, you can create content that targets those keywords and improves your search engine rankings. For example, if your competitors are ranking for “best SEO tools,” you can create a blog post or page that targets that keyword and provides valuable information about the best SEO tools.
Detailed keyword research helps you dig into keywords at the click of a button. You can view how a site’s keyword profile intersects with competitors’ and see which phrases are shared, missing, weak, strong, untapped, or unique. SEMRush is one of the most popular SEO tools and offers a wide range of features. It provides recommendations on how to improve your site but also gives an in-depth overview of your competitors’ performance. After you’ve considered both your target audience and content goals, you can map out the buyer’s journey.
- It helps to identify the areas in your strategy where you may be falling short or not optimizing to a website’s full potential.
- Marketing strategies work well when they are personalized, so while you want to cast a wide net, you can’t cover everyone.
- Contact us today to learn more about how we can help you optimize your SEO strategy, competitive edge, and improve online visibility.
- For example, if your brand has been mentioned alongside nine other brands in an expert roundup, this link will help you build authority over time.
Content gap refers to the missing pieces of content that your audience wants to read but haven’t been created yet. It’s safe to say that almost every brand is involved in the content marketing game. Once you’ve carried out a thorough analysis of your results, you’ll be able to see which gaps should be filled, as well as the best course of action for doing so.
And their workflow is slow, and tedious and misses out on valuable data to make better decisions. However, a content gap analysis can find opportunities further up the funnel too. The right ‘top of the funnel’ (TOFU) content acts as a gateway to discovering your brand. So when they’re ready to buy, you’ve positioned yourself as the go-to option.
Content Efficiency And Processes Should Be Established
The final step is to monitor and measure your results and see how your keyword gap analysis has impacted your organic search performance. You should track your rankings, traffic, conversions, and other metrics for your target keywords and compare them with your previous data and your competitors’ data. You should also analyze your content performance and see which content types, formats, topics, and angles are generating the most results.
My main website is getting more visits and I’m positioning myself in very interesting keywords. MEDIUM SEO GROUP LINK have started a small project and it is already
getting interesting organic traffic, without having invested in linkbuilding, only with in linkbuilding, only with content optimization. Content gap analysis re-examines aspects of your marketing strategy to identify problems and opportunities in content creation.
Key Word Gap Analysis Will Be Done For You
It is a process of identifying the topics and keywords that your website is missing and creating new content to fill those gaps. It helps ensure that your website has comprehensive, relevant content that meets the needs of your target audience and ranks well in search results. Content gap analysis is also known as keyword gap analysis, web gap analysis, or SEO gap analysis. The content gap analysis process can boost a website’s rankings in SERPs and improve its overall performance.
You can also use tools such as Google Analytics or Search Console to track how visitors interact with your website and identify any broken links or failing pages that need attention. Google and other search engines use algorithms to determine the relevance and quality of your content. If your website is missing information on a particular topic, it may not rank as well in search results as a website that covers that topic in depth. In fact, according to a survey by BrightEdge, 55% of marketers say that content gaps are their most significant challenge in driving organic traffic to their websites.
Content gap analysis, in the context of SEO competition, is the process of identifying areas where your content is weak compared to your top SEO competitors. This analysis looks at the types of content and topics that competitors are using and identifies areas where your content is lacking. By not regularly performing content gap analysis, you also risk falling behind your competitors in terms of content quality and relevance.
Out of the competitors analyzed in this example, HubSpot is the only website that tackles both keywords with two dedicated pages, whereas the other websites have only one page that targets both keywords. But each of the competitors ranks better, indicating that HubSpot may need to improve their content in order to compete. Here’s another view, where we filtered on keywords HubSpot ranks in the top 50 for, and all competitors rank better for. In this example, we are using SEMRush to analyze the content gap between HubSpot and some of their competitors. We have a passionate team of online marketing experts delivering award-winning PPC services and Web Design year on year. We offer fully bespoke digital marketing services designed to get your business more customers online.
A content gap analysis can help find areas where more content can be created that matches the flow of a customer’s journey with your brand. Let’s take a look at what some of those reasons are and why it’s well worth your time to use content gap analysis as part of your content planning. You should focus on areas of content that are highly relevant to your audience and that drive plenty of traffic to your website. For example, a SaaS SEO company would need to focus on topics like RPA technology and SEO automation.
(Well, the new version is KeywordSheeter. They both do just about the same thing.) You input a seed keyword (say “lawncare tips”) and it spits out all sorts of results. It’s then your job to gather metrics for each keyword and manually weed out the bad ones. Worth noting that the new Keyword Sheeter allows you to buy tokens to get Adwords search volume for each term. In copywriting and landing page optimization it’s a useful technique as well.